CTIF is providing technical assistance to the Creative Economy Council of the Philippines (CECP) to support the design, piloting, and initial implementation of an analytical framework and toolkit for Creative and Cultural Industries Value Mapping. This technical assistance is part of a comprehensive national-level mapping of the economic contributions of the creative and cultural industries in the Philippines to the national economy. CECP is undertaking this mapping initiative on behalf of the National Commission on Culture & the Arts (NCCA).
Problem Being Addressed by CTIF
The analysis and tools developed through CTIF technical assistance will enhance CECP’s capacity to advise the Philippine government on practical policies and regulations to promote increased growth in four sub-sectors of the country’s creative industries: heritage, performing arts, visual art, and gastronomy.
Prior to the COVID-19 pandemic, the Philippines’ creative industries was an increasingly dynamic sector that was leveraging the country’s artistic talent and competitive edge in creative services. Representing 6.5% of gross domestic product and growing, this sector was significantly negatively affected by the national and global economic downturn caused by the global pandemic. Artists and other entrepreneurs in this sector were particularly vulnerable to this economic downturn since most of them work independently with no steady income. Women are predominantly represented in this sector of the economy.
The goal of this CTIF technical assistance is to contribute to an improved understanding of the economic and employment implications of different policy options through increased data collection and analysis of the four identified creative industry subsectors. The analytical mapping tools will be leveraged through their contribution to the CECP’s overall objective to assist the national government in engaging in more strategic and inclusive planning and decision-making for the creative sector.