CTIF will provide technical assistance to Nomi Network Cambodia in implementing a strong marketing and export promotion strategy to bolster its role in supporting women-owned and led MSMEs in Cambodia. Nomi Network Cambodia is an independent non-governmental organisation and part of the Nomi Network headquartered in the United States. Their vision is to end human trafficking by creating pathways to safe employment, empowering women and girls to break cycles of slavery in their families and communities.
Apart from developing a marketing and export promotion strategy, the technical assistance will also develop training modules that promote digital marketing, exporting, and promoting women entrepreneurship, among others. These training modules will form part of Nomi Network Cambodia’s calendar of regular training programs offered to Cambodia MSMEs, especially women-owned and -led ones. The technical assistance package will also assist in organizing a networking event among Nomi Network Cambodia’s MSME partners and potential domestic and international buyers. It will also provide coaching and advisory support to both Nomi Network Cambodia staff and MSME partners to maximize the opportunities from the networking event.
Problem being addressed by CTIF
As Cambodia reels from the effects of the COVID-19 pandemic, Nomi Network Cambodia wishes to contribute to the country’s recovery by strengthening its capacity to train women-owned and led MSMEs to grow their businesses, including through the use of digital marketing and export promotion strategies.
Cambodia is currently classified as a Least Developed Country (LDC). Its government’s National Strategic Development Plan (2019-2023) commits Cambodia to graduate from its LDC status and become an Upper-Middle Income country by 2030. By supporting this TA, CTIF will also contribute towards assisting Cambodia in achieving its growth potential, specifically in the manufacturing sector, which is primarily dominated by women-owned and -led enterprises.
In line with CTIF’s project management framework and Nomi Network Cambodia’s vision and mission, the technical assistance will support women entrepreneurs’ resiliency and economic development. It will also promote the value of social enterprises, fair-trade practices, and women’s economic empowerment in Cambodia’s growing fashion and handicrafts sector. CTIF is also especially supportive of Nomi Network Cambodia’s advocacy in working with MSME partners that provide jobs to trafficking survivors and women at risk.